What this is
The Fine Cents is a YouTube channel. Each week we take a company you know and read its SEC filings line by line, cent by cent, to show where the money really comes from. Costco keeps about two cents of every dollar you spend in the aisles. Ticketmaster's real margin hides behind the price of your ticket. Last year, American Express paid Delta more than Delta earned in operating profit.
Every number comes from the company's 10-K, its 10-Q or the company itself, and the sources are listed in each video's description. Narration and some imagery are produced with AI; the research and the numbers are checked against primary sources.
Nothing on this channel is investment advice.
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New deep dive every Thursday.
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The Fine Cents Uploader is our own internal tool. It uses the YouTube Data API to upload and schedule this channel's own videos, with their titles, descriptions, captions and thumbnails. It is used only by the channel owner and does not access any other person's YouTube data. See the Privacy Policy and the Terms of Service.